Reflections after the ERP Summit in Madrid on artificial intelligence, ERP, integrations, APIs and the challenges that companies face in their digital transformation.
Digital Marketing Blog
How much is a lead worth to your business?
You know how much it costs you to capture a lead, but do you know how much it’s worth? A simple indicator that can transform the way you manage marketing and sales.
What happened to the Google icons?
There are days when you open Gmail, look at the icon, wrinkle your nose and think: “this wasn't like this before, was it?” Well, no. It wasn't. Google has begun rolling out a major redesign of the...
An eCommerce is much more than an online store
For years we have associated eCommerce with a website with products, a shopping cart and a payment gateway. And of course this still exists, but in many sectors digital commerce has long ceased to...
Applied artificial intelligence: when a digital tool generates real impact
In recent months, artificial intelligence has gone from being a promise to becoming a reality in almost every field. But amidst all the noise, an essential idea is often lost: artificial...
From poetry to practice: how to apply artificial intelligence in digital experience
There are ideas that are born lightly, almost like a game. Proposals that work well in a meeting, that make people smile and that could easily stay there. Preparing for Sant Jordi —a time when...
Instagram Trends 2026: How to Create an Effective B2B Content Strategy
There’s an idea that still comes up often when working on digital strategy with companies: “Instagram isn’t a channel for us, we’re B2B." It’s an understandable perception, especially if it’s based...
Renaissance 2.0: UX, artificial intelligence and the return to humanism
After one of the conferences we attended at the Talent Arena in Barcelona , there remains an idea that is difficult to ignore: perhaps the future does not only involve more technology, but also...
Google Discover after the February 2026 update: How it affects the visibility of your content
Google has applied changes to Google Discover, the mobile space where articles and news are displayed according to each user's interests. It's not a change to the regular search engine, but it is a...
Social Media Sizes and Formats in 2026: Updated Guide
In 2026, a clear trend in social media is confirmed: vertical content has become the standard. Formats such as 9:16, 4:5, and 3:4 are now the ones that perform best on Instagram, Facebook, LinkedIn,...
