For years, a large part of companies' digital strategy has pursued a fairly clear objective: to appear when someone searches for what we offer. We worked on SEO to reach the top positions on Google,...
Digital Marketing Blog
The Best AI Isn’t the Most Visible One: It’s the One That Brings Us Back to People
Over the past few years, we have mainly used artificial intelligence to produce more. Perhaps its most valuable application is not helping us generate more, but helping us recover the time and...
Survival manual for a summer with artificial intelligence
Summer usually comes with some good intentions: slowing down, disconnecting a bit, organizing everything we've been putting off during the year and, with a bit of luck, returning in September with...
DMS3 QR Manager: best practices for managing QR codes from WordPress
QR codes are a very interesting resource for connecting the online and offline worlds, but they have a dark side.
To manage them correctly, we offer 3 QR code management best practices and a free template to manage them.
Instagram Plus and Meta’s New Plans: What Can They Offer Businesses?
Will it be possible to know how many times a Story has been re-watched? To search for a specific person among the viewers? To keep Stories published for 48 hours? Will paying lead to more...
Shopify and ERP: how to integrate your eCommerce with business management
Selling online is not just about having a store When we talk about eCommerce, we often think of the visible part: the store design, the product catalog, the product pages, the checkout, or the...
ERP Summit Madrid: artificial intelligence arrives in ERPs, but the future will be decided by integrations
Reflections after the ERP Summit in Madrid on artificial intelligence, ERP, integrations, APIs and the challenges that companies face in their digital transformation.
How much is a lead worth to your business?
You know how much it costs you to capture a lead, but do you know how much it’s worth? A simple indicator that can transform the way you manage marketing and sales.
What happened to the Google icons?
There are days when you open Gmail, look at the icon, wrinkle your nose and think: “this wasn't like this before, was it?” Well, no. It wasn't. Google has begun rolling out a major redesign of the...
An eCommerce is much more than an online store
For years we have associated eCommerce with a website with products, a shopping cart and a payment gateway. And of course this still exists, but in many sectors digital commerce has long ceased to...
