Will it be possible to know how many times a Story has been re-watched? To search for a specific person among the viewers? To keep Stories published for 48 hours? Will paying lead to more...
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Shopify and ERP: how to integrate your eCommerce with business management
Selling online is not just about having a store When we talk about eCommerce, we often think of the visible part: the store design, the product catalog, the product pages, the checkout, or the...
Right of withdrawal in eCommerce
What you need to do before June 2026 From June 19, 2026, companies that sell products or contract services online with consumers will have to facilitate the exercise of the right of withdrawal...
ERP Summit Madrid: artificial intelligence arrives in ERPs, but the future will be decided by integrations
Reflections after the ERP Summit in Madrid on artificial intelligence, ERP, integrations, APIs and the challenges that companies face in their digital transformation.
How much is a lead worth to your business?
You know how much it costs you to capture a lead, but do you know how much it’s worth? A simple indicator that can transform the way you manage marketing and sales.
What happened to the Google icons?
There are days when you open Gmail, look at the icon, wrinkle your nose and think: “this wasn't like this before, was it?” Well, no. It wasn't. Google has begun rolling out a major redesign of the...
An eCommerce is much more than an online store
For years we have associated eCommerce with a website with products, a shopping cart and a payment gateway. And of course this still exists, but in many sectors digital commerce has long ceased to...
Applied artificial intelligence: when a digital tool generates real impact
In recent months, artificial intelligence has gone from being a promise to becoming a reality in almost every field. But amidst all the noise, an essential idea is often lost: artificial...
From poetry to practice: how to apply artificial intelligence in digital experience
There are ideas that are born lightly, almost like a game. Proposals that work well in a meeting, that make people smile and that could easily stay there. Preparing for Sant Jordi —a time when...
Instagram Trends 2026: How to Create an Effective B2B Content Strategy
There’s an idea that still comes up often when working on digital strategy with companies: “Instagram isn’t a channel for us, we’re B2B." It’s an understandable perception, especially if it’s based...
