There’s an idea that still comes up often when working on digital strategy with companies: “Instagram isn’t a channel for us, we’re B2B." It’s an understandable perception, especially if it’s based...
Social Media Sizes and Formats in 2026: Updated Guide
In 2026, a clear trend in social media is confirmed: vertical content has become the standard. Formats such as 9:16, 4:5, and 3:4 are now the ones that perform best on Instagram, Facebook, LinkedIn,...

