What is Link Building?
Link Building involves generating links to external domains with the aim of improving a website’s SEO ranking in search engines.
These external links are called backlinks. They are useful for indicating to search engines that the linked content is valuable, thereby increasing its authority.
However, beware! Not all backlinks help you improve your ranking; some can even harm you. For the strategy to work, it is essential to identify the characteristics of a good backlink according to your objectives (improving the ranking of specific pages, strengthening brand and domain, or gaining traffic and visibility).
Why are Links Important?
Links are very important for several reasons, such as:
- To lead the industry: if your website is considered trustworthy, you become a reference site with a greater reputation than those around you.
- To increase ranking and qualification on Google: if other pages are detected to include links to your website, your content is classified as reliable and is displayed more easily when users search for keywords that appear in your content.
- To boost traffic to your website: capture leads more easily through registrations.
- To create positive domain authority: gain relevance over other pages. Authority is rated from 1 to 100 using various SEO tools.
Essentials for a Successful Link Building Strategy
There are some key elements when building a Link Building strategy that works. Let’s take a look below.
1. Generate relevant content
If you generate quality content, you will be naturally linked by sites that view your content as a reference.
2. Quality over quantity
Having a large number of links to your website will not bring results if they are not valuable. One link from a unique domain is much better than several backlinks from the same domain.
3. Be natural
Backlinks are important because they show search engines that your content is being cited as a reference.
Exaggeration is not well-regarded by search engines. If you do something artificial, the search engine will, by default, understand that you are trying to deceive it, and therefore, instead of favoring you, it will harm you.
4. Pay attention to Anchor Text
The text that links the anchor is more significant than many imagine. Add the keyword or its variations and avoid phrases like, for example, “click here”.
5. Study the context
Links from sites with the same theme as yours, or pages that discuss topics related to the general focus of your blog, are always more valuable than those unrelated to your field.
6. “Nofollow” links are important
“Dofollow” links are those that transmit authority and are set by default without any extra elements. “Nofollow” links, on the other hand, do not transmit authority and are not set by default.
It is often thought that a good Link Building strategy should be full of “dofollow” links, but it is best to find a balance with “nofollow” links.
The Link Building strategy involves acquiring valuable links. It is an essential tool for positioning yourself, where it is not as important to appear on a large number of websites as it is for those links to be valuable.
Do you have questions? Do you see Link Building as a complicated mission? Our team can help you optimize your website through this and many other tools. Contact us!
