Most companies and agencies have been using various tools and applications for years, all with complex integrations that do not offer a comprehensive view of customer interaction and relationships, in addition to marketing integration. This has happened to us, and surely to you too. Until HubSpot arrived.
In short, HubSpot is a comprehensive management program for marketing processes based on the Inbound philosophy, which consists of value-driven, non-intrusive communication that places the consumer at the center of everything. The central idea is to create attraction networks and automated processes to attract potential customers.
Why should I Use HubSpot?
HubSpot’s core lies in customer and lead relationship management, known as a CRM platform or “Customer Relationship Management” Hub. It offers everything you need to organize, monitor, and nurture relationships with leads and customers.
The objectives are clear: attract visitors, convert them into leads, and finally, ensure they become loyal customers. Among its functionalities, we find automatic logging of all customer-related activities, unification of contact information, conversations with leads and customers, and sales funnel management.
With HubSpot, you can…
- Set up a personalized channel to manage potential customers with all updated information. Establish an optimized one-on-one relationship with each lead and customer.
- Integrate website information: forms, visits.
- Manage social media and Ads from a single platform.
- Develop all phases of the Inbound strategy, creating personalized content for each user group.
- Automate the closing of sales opportunities.
HubSpot helps your business operate more robustly and focused. All data is located in a centralized location, which facilitates organization, preventing data inconsistencies and the costly consequences they can lead to.
Oh! The dashboards
Management implies control, we know, but analysis reports are often cumbersome and sometimes incomprehensible. The platform’s default dashboards are excellent, suitable for any user and configurable for the most demanding.
The many Faces of HubSpot
Aside from the CRM Hub, the platform integrates five more modules that focus on various areas. You can configure them according to your company’s specifications, as you may not need to use all of them.
Marketing Hub
The Marketing Hub is useful for increasing traffic and converting more visitors into customers. Some of its main functionalities include attracting specific traffic to web pages through SEO suggestions, social media promotions, personalized messages, and more, monitoring customers, and generating impact reports, among others.
Sales Hub
The Sales Hub allows you to collect relevant data from your prospects, automate tasks, and effectively close deals.
From the Hub, you will find various options to organize yourself and measure your company’s performance, such as easily scheduling meetings, creating email templates, and tracking them.
Service Hub
The Service Hub is a way to connect with your customers and offer them the best support, so they can become promoters of your company. It includes tools that allow your team to work easily and with less effort, such as live chats and chatbots, and management of customer interactions from a universal inbox.
CMS Hub
The CMS Hub contains a series of optimal tools for content management, such as SEO recommendations. You will find SEO recommendations and optimization to improve positioning, flexible themes to easily create websites, and reports to discover which content and campaigns generate the most leads.
Operations Hub
The Operations Hub allows you to synchronize your apps, keep customer data organized, and automate processes. This way, all your teams will collaborate better with each other.
If you find yourself overwhelmed by the large number of programs and applications you need to have open simultaneously to control all communication and sales channels, take action! HubSpot will help you add value to your clients and projects quickly and intuitively.
DeMomentSomTres are certified HubSpot partners. If you don’t want to get lost in the platform integration process, contact our team and we will support you to make your projects a complete success. Furthermore, as it is a CRM, you can use the digital bonus from the Digital Kit to contract and configure it.
