There are ideas that are born lightly, almost like a game. Proposals that work well in a meeting, that make people smile and that could easily stay there.
Preparing for Sant Jordi —a time when content is multiplied and shared more than ever—, we came across precisely these types of ideas. And with a question: what happens when you want to go a little further?
However, in the current context —where artificial intelligence has become an increasingly present tool—, the challenge is not so much generating content as giving it meaning. It is not just about understanding what the technology can do, but also seeing how it can be integrated into a real digital experience.
It is precisely at this point that this project was born.
Not because the technology is new, but because they decided to take it a little further than usual. Taking a simple idea—generating haikus with AI—and not just testing it, but exploring what happens when it is given form and intention.
Try it first
Before explaining anything, it makes more sense to experience it. These types of experiences are best understood when lived.
Escull algunes paraules per inspirar el teu Haiku.
Escull l'estil del Haiku per generar-lo.
The operation is simple: you write a few words, choose a style and generate a result. Without friction and without the need for prior instructions. And, despite this apparent simplicity, this is precisely where it all begins.
What it seems and what it is
At first glance, it’s easy to get carried away with the first reading: a haiku generator. A curious tool, a creative piece that surprises the first time.
However, if you look a little closer, a subtle but significant shift occurs. You don’t just receive a result, you intervene in the process. You introduce words with their own meaning, you choose a style, and you generate a piece that is, in some way, unique.
This transforms the nature of the experience. It is no longer static content that is consumed, but an action that constructs something. And this nuance, although discreet, completely modifies the role of the user.
The displacement
As the interaction is repeated, the focus shifts almost imperceptibly. The haiku ceases to be the center and becomes the consequence.
What really matters is the journey: a clear input, an immediate action, and a response that arrives without friction. This combination, despite its simplicity, is particularly effective, as it allows for the generation of personalized content in real time while maintaining a fluid experience.
This fluidity is, in fact, what gives continuity to the experience and turns it into something that can be repeated.
When shared
There is, however, a particularly relevant moment within this process: when the result is shared.
At this moment, the experience changes its nature. It stops being internal and becomes external. The content is no longer limited to the page, but begins to circulate.
In contexts like Sant Jordi —where the generation and sharing of content multiplies—, these types of dynamics take on even more meaning.
For this reason, the result is not presented solely as text, but as an image designed to be shared: visually coherent and adaptable to different channels.
In this way, a one-time interaction can become an element of dissemination.
What’s behind (without making noise)
AI is there, obviously. But it’s not the central element.
What makes the difference is what you can’t see: the responsiveness of the system, the consistency of the results, and the absence of friction. All of this contributes to a sense of naturalness.
When an experience seems easy, it’s usually because it’s well-resolved.
“What you just did is not just a game. It is technology applied with judgment and sense.”
When everything fits
There are no great tricks, but a set of small decisions that, added together, build the experience.
That there is no need to explain how it works. That it can be repeated without generating fatigue. That the result arrives quickly enough to maintain attention. That sharing is almost immediate.
When all this works, two things happen. On the one hand, the experience is repeated. On the other, it leaves a trace.
Which styles work best, how many times it is regenerated, or how content is shared are clues that allow us to understand what is really happening. And this is what allows us to go beyond intuition and start making decisions with judgment.
When an idea wants to go a little further
If you go back to the tool now, you’ll probably look at it differently.
It’s no longer just a generator. It’s a small piece, but with a structure behind it that makes it work. That allows it to activate, respond and circulate.
And this is where the real change happens: when an idea stops being a test and becomes a meaningful experience.
Maybe it’s a good time to start generating haikus for Sant Jordi. And see what happens when an idea, instead of remaining a test, starts to take hold.
