{"id":25817933,"date":"2026-09-04T13:39:22","date_gmt":"2026-09-04T11:39:22","guid":{"rendered":"https:\/\/www.demomentsomtres.com\/2026\/09\/geo\/"},"modified":"2026-09-04T13:50:25","modified_gmt":"2026-09-04T11:50:25","slug":"geo","status":"publish","type":"post","link":"https:\/\/www.demomentsomtres.com\/en\/2026\/09\/geo\/","title":{"rendered":"GEO: The New Battle Is to Be Part of the Answer"},"content":{"rendered":"\n

For years, a large part of companies’ digital strategy has pursued a fairly clear objective: to appear when someone searches for what we offer<\/strong>. We worked on SEO to reach the top positions on Google, invested in SEM to occupy the most visible spaces, and generated content thinking about the questions our audience might ask. The ultimate goal was to get the click and bring that person to our website. <\/p>\n\n

This model has not disappeared, but a new intermediary has emerged between the question and the click. More and more people are no longer just looking for a list of results; instead, they are asking ChatGPT, Gemini, Perplexity, or Google itself directly and expect an artificial intelligence to interpret their need, consult information, compare options, and construct an answer<\/strong>. <\/p>\n\n

This introduces a new question for brands: what happens if the person looking for us no longer needs to visit our website to get an answer?<\/strong><\/p>\n\n

From Competing for Position to Competing for the Answer<\/h2>\n\n

Imagine someone who wants to implement a new e-commerce platform. A few years ago, the journey was easy to envision: they would search Google for \u201cbest e-commerce platform for businesses,\u201d open several results, compare articles, and end up visiting the websites of some providers. <\/p>\n\n

Now they can ask directly: \u201cWhich e-commerce platform would you recommend for a B2B company with an ERP, multiple markets, and a need to scale internationally?\u201d<\/em> The answer is no longer necessarily a results page; instead, it might be a structured explanation comparing WooCommerce, LogiCommerce, and Shopify<\/strong>, outlining advantages and disadvantages, and even suggesting what type of partner the company needs to implement them.<\/p>\n\n

At DeMomentSomTres, we work with precisely these platforms within our web and eCommerce<\/a> projects, and in the case of LogiCommerce, we also offer a specific service for LogiCommerce implementation and integrations<\/a>. In a recent article, we also explained why a platform like Shopify should not be understood as an isolated piece, but rather must be connected with the ERP and the rest of the business systems<\/a>. <\/p>\n\n

The person continues to seek information, but what has changed is who performs part of the search for them<\/strong>. This is why digital visibility no longer depends solely on appearing in a certain position, but also on whether an artificial intelligence identifies us as a relevant company, considers us a reliable source, or incorporates us into the answer when someone asks about our sector. Before, we competed for the click; now we also compete to be part of the answer.<\/strong><\/p>\n\n

Fewer Clicks Doesn’t Necessarily Mean Less Influence<\/h2>\n\n

This shift is already beginning to have visible effects on search behavior. The Pew Research Center<\/a> analyzed Google searches by 900 US users and observed that when results included an AI-generated summary, users clicked a traditional result in 8% of visits<\/strong>, whereas when this summary did not appear, they did so in 15%<\/strong>. Furthermore, only approximately 1%<\/strong> of visits ended with a click on one of the sources cited directly within the AI Overview. <\/p>\n\n

It’s easy to interpret this solely as a loss of traffic, but from a marketing perspective, there is another, more interesting interpretation. A person can discover a brand, add it to their list of alternatives, or begin to consider it suitable without having yet visited its website.<\/strong><\/p>\n\n

The process, therefore, could shift from search \u2192 click \u2192 website \u2192 consideration \u2192 conversion<\/strong> to a sequence more akin to question \u2192 AI answer \u2192 brand mention \u2192 consideration \u2192 brand search \u2192 conversion<\/strong>. This means that part of the influence occurs before Analytics can record it, forcing us to re-evaluate what we understand by visibility. <\/p>\n\n

SEO Is Not Dead. In Fact, It Remains the Foundation <\/h2>\n\n

Every significant change at Google is usually accompanied by the same pronouncement: \u201cSEO is dead.\u201d With artificial intelligence, it has been no different, and concepts such as GEO (Generative Engine Optimization<\/em>), AEO (Answer Engine Optimization<\/em>), or LLMO (Large Language Model Optimization<\/em>) have emerged to describe content optimization for visibility within AI-generated answers. <\/p>\n\n

These labels can help us understand that a change is occurring, but it would be a mistake to interpret them as a replacement for SEO. In fact, Google makes it quite clear in its official documentation on generative search<\/a>: fundamental SEO practices remain relevant for AI Overviews and AI Mode<\/strong>, because these systems continue to rely on Google Search’s ranking and quality mechanisms. <\/p>\n\n

Therefore, we continue to need technically well-built websites, a clear content architecture, authority, useful information, and a coherent SEO strategy. This is the same foundation we work on in our results-oriented SEO and SEM services<\/a>, but now we must understand that this foundation is part of a broader visibility ecosystem. <\/p>\n\n

SEO does not cease to be important; what changes is that it no longer solely accounts for a brand’s entire visibility.<\/strong><\/p>\n\n

An AI Doesn’t Just See What We Say About Ourselves<\/h2>\n\n

When we optimize a page for SEO, we have a relatively high level of control over many elements: content, structure, titles, internal linking, structured data, or technical performance. In contrast, when an AI tries to understand a brand, it can work with a much broader ecosystem of information<\/strong>. <\/p>\n\n

It can not only consider what the company says on its website, but also what other websites say about it, in what contexts it appears, with what concepts it is associated, who cites it, what content it publishes, or what presence it has outside its own domain.<\/p>\n\n

A study by Ahrefs on 75,000 brands<\/a> found a particularly high correlation between brand mentions on the web and their visibility in AI answers. In the updated study, brand mentions on the web showed correlations between 0.66 and 0.71<\/strong>, while the quantity of pages published on the web had a much weaker relationship with this visibility. The same researchers emphasize an important caveat: correlation does not mean causation<\/strong>. <\/p>\n\n

Nevertheless, the pattern is interesting because it suggests that publishing more does not necessarily mean being more visible<\/strong>. Digital reputation is built far beyond one’s own website, and every mention, appearance, or brand association can contribute to forming the image that the internet has of us. <\/p>\n\n

What Does the Internet Know About Our Company?<\/h2>\n\n

This may end up being as important a question as \u201cfor which keywords do we rank?\u201d If we ask an AI which companies are leaders in a particular specialty, what sources will it use to arrive at the answer?<\/strong> If someone asks for a comparison between us and a competitor, will it find enough information to understand what differentiates us? And if we want to be recognized for a specific service, are there enough signals on the internet that link our brand to that knowledge? <\/p>\n\n

This new scenario connects disciplines that for many years we have worked on more separately. SEO, content, public relations, branding, social media, video, or digital reputation<\/strong> can jointly contribute to explaining who we are, what we can do, and in what context we should be a possible answer.<\/p>\n\n

Therefore, the new visibility is not simply about adding a few phrases designed for ChatGPT to blog articles, but rather involves building a much broader, coherent, and easy-to-interpret digital presence<\/strong>.<\/p>\n\n

When Everyone Can Generate Content, Generic Content Loses Value<\/h2>\n\n

There is another interesting paradox. It has never been easier to publish content: an AI can generate an article on practically any topic, a list of tips, a comparison, or a definition in seconds. Precisely because of this, this type of content is increasingly less differentiating<\/strong>. <\/p>\n\n

Google’s own guide for generative search recommends creating original, useful content that provides value not easily interchangeable with any other page. Google speaks of \u201cnon-commodity\u201d content<\/strong>, meaning content based on experience, knowledge, or information that truly offers something new. Google explains its recommendations for standing out in AI search experiences here<\/a>. <\/p>\n\n

This is where companies have a significant opportunity. An AI can summarize what a CRM is, but it cannot invent the accumulated experience after implementing fifty of them. It can also explain what Shopify, WooCommerce, or LogiCommerce<\/strong> are, but it does not automatically have access to the problems we have detected integrating these platforms with different ERPs, the errors we have learned to avoid, or the criteria we use to decide which is most suitable for each specific project. <\/p>\n\n

Similarly, it can generate a list of trends, but it does not have a company’s internal data, its real cases, conversations with clients, project results, or the perspective built over years of experience. When generating information is easy, having something unique to say becomes much more valuable.<\/strong><\/p>\n\n

Perhaps We Need to Stop Thinking Only in Keywords<\/h2>\n\n

For years, one of the first questions in an SEO strategy has been: what does our customer search for?<\/strong> This remains an essential question, but now we can add a few more: what would this customer ask an AI, what questions would they ask before knowing they need our services, what comparisons would they request before making a decision, and what doubts would arise during the process.<\/p>\n\n

The underlying question is whether we have sufficient content and digital presence for an AI to understand that we can be part of that answer<\/strong>. This shifts us from a strategy focused solely on keywords<\/em> to a strategy also based on questions, problems, contexts, and knowledge. <\/p>\n\n

It’s not about guessing exactly how each AI model works. Models will change, algorithms will change, and new platforms will emerge. It’s about building a digital presence that is easy to understand, reliable, and useful regardless of who consults it, whether it’s a person, Google, or an artificial intelligence trying to answer that person. <\/p>\n\n

The New Battle for Visibility Has Already Begun<\/h2>\n\n

We don’t yet know what percentage of searches will eventually shift to AI assistants or which platforms will dominate this new way of finding information, but we don’t need to wait for all the answers to start adapting.<\/p>\n\n

Many of the necessary actions are not truly new: having a well-built website, publishing useful content, demonstrating expertise, building authority, working on the brand, and getting other people and organizations to talk about us<\/strong>. What does change is how we understand the outcome of this work. <\/p>\n\n

At DMS3, we are already working with artificial intelligence from a much broader perspective than simple content generation. Within our AI services for businesses<\/a>, we work on strategy, knowledge management, assistants, automations, and integrations so that AI has a real application within the business. This same logic is what we must now also begin to apply to visibility: understanding what AI knows about us, where it obtains this information, and how we can build a stronger digital presence around it<\/strong>. <\/p>\n\n

The goal is no longer just to get someone to visit our website, but to ensure that when a person seeks an answer related to what we do, our company forms part of the knowledge that helps construct it<\/strong>.<\/p>\n\n

Therefore, perhaps the question for the coming years will no longer be just \u201cwhat position do we rank in on Google?\u201d<\/em>, but a much broader one: \u201cwhen someone asks an AI about what we do, do we exist within the answer?\u201d<\/strong><\/p>\n\n

And Your Company, What Does It Tell AIs?<\/h2>\n\n

Visibility in new search environments doesn’t start with a trick to appear on ChatGPT<\/strong>. It begins with a digital strategy capable of clearly explaining what your company does, building authority around it, and converting its knowledge into content that is useful for both people and new search systems. <\/p>\n","protected":false},"excerpt":{"rendered":"

For years, a large part of companies’ digital strategy has pursued a fairly clear objective: to appear when someone searches for what we offer. We worked on SEO to reach the top positions on Google, invested in SEM to occupy the most visible spaces, and generated content thinking about the questions our audience might ask. […]<\/p>\n","protected":false},"author":9,"featured_media":25817921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[11,4608,3849,3860],"tags":[],"class_list":["post-25817933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-marketing-wordpress-plugins","category-g","category-search-engine-optimization","category-website-design-and-construction"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.demomentsomtres.com\/en\/wp-json\/wp\/v2\/posts\/25817933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.demomentsomtres.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.demomentsomtres.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.demomentsomtres.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.demomentsomtres.com\/en\/wp-json\/wp\/v2\/comments?post=25817933"}],"version-history":[{"count":1,"href":"https:\/\/www.demomentsomtres.com\/en\/wp-json\/wp\/v2\/posts\/25817933\/revisions"}],"predecessor-version":[{"id":25817934,"href":"https:\/\/www.demomentsomtres.com\/en\/wp-json\/wp\/v2\/posts\/25817933\/revisions\/25817934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.demomentsomtres.com\/en\/wp-json\/wp\/v2\/media\/25817921"}],"wp:attachment":[{"href":"https:\/\/www.demomentsomtres.com\/en\/wp-json\/wp\/v2\/media?parent=25817933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.demomentsomtres.com\/en\/wp-json\/wp\/v2\/categories?post=25817933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.demomentsomtres.com\/en\/wp-json\/wp\/v2\/tags?post=25817933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}