{"id":25816873,"date":"2026-04-30T11:25:15","date_gmt":"2026-04-30T09:25:15","guid":{"rendered":"https:\/\/www.demomentsomtres.com\/?p=25816873"},"modified":"2026-05-15T12:58:31","modified_gmt":"2026-05-15T10:58:31","slug":"applied-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/www.demomentsomtres.com\/en\/2026\/04\/applied-artificial-intelligence\/","title":{"rendered":"Applied artificial intelligence: when a digital tool generates real impact"},"content":{"rendered":"\n<p>In recent months, artificial intelligence has gone from being a promise to becoming a reality in almost every field. But amidst all the noise, an essential idea is often lost: artificial intelligence is not an end in itself, but a tool. <\/p>\n\n<p>For Sant Jordi, at DeMomentSomTres we wanted to work on this idea from a simple, almost playful approach, but with a clear conceptual basis. We did this by recovering and improving our haiku generator: a tool based on artificial intelligence that builds poems from user contributions. <\/p>\n\n<p>The result is not just a creative game. It is a practical case study of applied artificial intelligence, but also of user experience. <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>A haiku generator as an artificial intelligence use case<\/strong><\/h2>\n\n<p>The tool works simply: the user enters a few lines of text and the system, using an artificial intelligence model, generates a haiku.<\/p>\n\n<p>This type of experience has two important virtues. On the one hand, it makes tangible a technology that is often perceived as abstract. On the other, it highlights its ability to generate content immediately and personalized.  <\/p>\n\n<p>This is where UX (user experience) comes in. The value is not just in the algorithm, but in how the user interacts with the tool: simplicity, immediacy and clear feedback. Without a good user experience, technology loses much of its potential.  <\/p>\n\n<p>But beyond the technology, what interested us was the context of use.<\/p>\n\t\t<div class=\"dms3-haiku\" data-dms3-haiku>\n\t\t\t<div class=\"dms3-haiku__panel dms3-haiku__panel--form\" data-panel-form>\n\t\t\t\t<label class=\"dms3-haiku__label\" for=\"dms3-haiku-keywords\">\n\t\t\t\t\tParaules d&#039;inspiraci\u00f3\t\t\t\t<\/label>\n\t\t\t\t<p class=\"dms3-haiku__description\">Escull algunes paraules per inspirar el teu Haiku.<\/p>\n\t\t\t\t<textarea id=\"dms3-haiku-keywords\" class=\"dms3-haiku__textarea\" placeholder=\"Autor, llegenda, amor, catxondeo...\" maxlength=\"240\"><\/textarea>\n\n\t\t\t\t<label class=\"dms3-haiku__label\">Estil<\/label>\n\t\t\t\t<p class=\"dms3-haiku__description\">Escull l&#039;estil del Haiku per generar-lo.<\/p>\n\t\t\t\t<div class=\"dms3-haiku__styles\">\n\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"dms3-haiku__style\" data-style=\"classic\">\n\t\t\t\t\t\t\tCl\u00e0ssic\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"dms3-haiku__style\" data-style=\"divertit\">\n\t\t\t\t\t\t\tDivertit\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"dms3-haiku__style is-active\" data-style=\"absurd\">\n\t\t\t\t\t\t\tAbsurd\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"dms3-haiku__style\" data-style=\"poetic\">\n\t\t\t\t\t\t\tPo\u00e8tic\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"dms3-haiku__style\" data-style=\"mistic\">\n\t\t\t\t\t\t\tM\u00edstic\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"dms3-haiku__style\" data-style=\"urba\">\n\t\t\t\t\t\t\tUrb\u00e0\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"dms3-haiku__style\" data-style=\"natural\">\n\t\t\t\t\t\t\tNatural\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"dms3-haiku__style\" data-style=\"filosofic\">\n\t\t\t\t\t\t\tFilos\u00f2fic\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"dms3-haiku__style\" data-style=\"romantic\">\n\t\t\t\t\t\t\tRom\u00e0ntic\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<p class=\"dms3-haiku__status\" data-status aria-live=\"polite\"><\/p>\n\n\t\t\t\t<button type=\"button\" class=\"dms3-haiku__primary\" data-action-generate>\n\t\t\t\t\t<i class=\"dms3-haiku__button-icon fa-solid fa-wand-magic-sparkles\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t<span>Generar Haiku<\/span>\n\t\t\t\t<\/button>\n\t\t\t\t<button type=\"button\" class=\"dms3-haiku__tertiary\" data-action-random-mode>\n\t\t\t\t\t<i class=\"dms3-haiku__button-icon fa-solid fa-dice\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t<span>Mode aleatori<\/span>\n\t\t\t\t<\/button>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"dms3-haiku__panel dms3-haiku__panel--result is-hidden\" data-panel-result>\n\t\t\t\t<img class=\"dms3-haiku__image\" alt=\"Imatge del haiku generat\" data-result-image \/>\n\t\t\t\t<div class=\"dms3-haiku__actions\">\n\t\t\t\t\t<button type=\"button\" class=\"dms3-haiku__secondary\" data-action-share>\n\t\t\t\t\t\t<i class=\"dms3-haiku__button-icon fa-solid fa-paper-plane\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t<span>Compartir<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t\t<button type=\"button\" class=\"dms3-haiku__primary dms3-haiku__primary--ghost\" data-action-regenerate>\n\t\t\t\t\t<i class=\"dms3-haiku__button-icon fa-solid fa-wand-magic-sparkles\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t<span>Torna a generar<\/span>\n\t\t\t\t<\/button>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n<h2 class=\"wp-block-heading\"><strong>Connecting the digital world with physical reality<\/strong><\/h2>\n\n<p>The tool didn&#8217;t just stop at generating haiku. It was part of an Instagram initiative with a specific dynamic: participants had to share their haiku and tag a trusted local bookstore. <\/p>\n\n<p>With this gesture, they entered a draw for \u20ac50 to spend in that same bookstore.<\/p>\n\n<p>This approach responds to a clear logic: using a digital experience to activate an action in the real world. Not only generating interaction, but generating impact. <\/p>\n\n<p>Artificial intelligence, in this case, acted as a catalyst for action that went beyond the screen.<\/p>\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DXW5XzLklWx\/\" data-instgrm-version=\"14\">\n<\/blockquote>\n\n<script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n<h2 class=\"wp-block-heading\"><strong>The importance of UX in artificial intelligence projects<\/strong><\/h2>\n\n<p>When talking about applied artificial intelligence, the focus is often on technology. But in many cases, the differentiating factor is UX. <\/p>\n\n<p>A tool can be technically very powerful, but if it is not understandable, usable and relevant to the user, it simply is not used.<\/p>\n\n<p>In the case of the haiku generator, the user experience is what allows the technology to be accessible: a short interaction, an immediate response, and a result that can be easily shared.<\/p>\n\n<p>This same criterion is what we apply in business projects, where UX becomes key to guaranteeing the adoption of any solution based on artificial intelligence.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Artificial intelligence as a tool, not an end<\/strong><\/h2>\n\n<p>There is a growing trend to incorporate artificial intelligence into projects simply because of its novelty or media potential. But this tends to generate solutions that are disconnected from the real objectives. <\/p>\n\n<p>Value appears when technology aligns with a specific purpose:<br\/> \u2013 improve processes<br\/> \u2013 optimize time<br\/> \u2013 generate new forms of relationship with customers or users<br\/> \u2013 activate actions with measurable impact<\/p>\n\n<p>The haiku generator is a small but illustrative example. It is not the technological complexity that makes it relevant, but its ability to fit into a meaningful action. <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>What it really means to apply artificial intelligence to a company<\/strong><\/h2>\n\n<p>When we talk about artificial intelligence applied in the business field, we&#8217;re not talking about technology in the abstract. We&#8217;re talking about decisions. <\/p>\n\n<p>We&#8217;re talking about identifying where it makes sense to introduce it, with what objective and with what expected impact.<\/p>\n\n<p>This involves understanding internal processes, friction points, opportunities for improvement and spaces where technology can bring real value. It&#8217;s not always about big transformations. Often, it&#8217;s small interventions that generate significant improvements.  <\/p>\n\n<p>At this point, it makes perfect sense to delve deeper into how we work on these types of projects within <a href=\"https:\/\/www.demomentsomtres.com\/en\/services\/\">our digital strategy and technology services.<\/a><\/p>\n\n<p>In this sense, the challenge is not so much technological as strategic.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>From experiment to methodology<\/strong><\/h2>\n\n<p>The case of the haiku generator is still an experiment. But what lies behind it is a way of working. <\/p>\n\n<p>A way of understanding technology as a tool at the service of an objective. Of connecting the digital with the tangible. Of proposing actions that do not stop at interaction, but have a long-term impact.  <\/p>\n\n<p>This is the same logic that we apply in projects with companies: not starting with the technology, but with the problem or opportunity.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n<p>Artificial intelligence doesn&#8217;t transform on its own. What transforms is how it is used. <\/p>\n\n<p>The haiku generator is a small piece within a larger framework, but it helps us explain an idea that we consider fundamental: technology only makes sense when it generates real impact.<\/p>\n\n<p>And this impact, in the business sphere, is always linked to specific objectives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In recent months, artificial intelligence has gone from being a promise to becoming a reality in almost every field. But amidst all the noise, an essential idea is often lost: artificial intelligence is not an end in itself, but a tool. For Sant Jordi, at DeMomentSomTres we wanted to work on this idea from a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":25816880,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[11,3862],"tags":[4552,4555],"class_list":["post-25816873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-marketing-wordpress-plugins","category-email-marketing-en","tag-ai","tag-ai-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.demomentsomtres.com\/en\/wp-json\/wp\/v2\/posts\/25816873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.demomentsomtres.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.demomentsomtres.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.demomentsomtres.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.demomentsomtres.com\/en\/wp-json\/wp\/v2\/comments?post=25816873"}],"version-history":[{"count":2,"href":"https:\/\/www.demomentsomtres.com\/en\/wp-json\/wp\/v2\/posts\/25816873\/revisions"}],"predecessor-version":[{"id":25816885,"href":"https:\/\/www.demomentsomtres.com\/en\/wp-json\/wp\/v2\/posts\/25816873\/revisions\/25816885"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.demomentsomtres.com\/en\/wp-json\/wp\/v2\/media\/25816880"}],"wp:attachment":[{"href":"https:\/\/www.demomentsomtres.com\/en\/wp-json\/wp\/v2\/media?parent=25816873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.demomentsomtres.com\/en\/wp-json\/wp\/v2\/categories?post=25816873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.demomentsomtres.com\/en\/wp-json\/wp\/v2\/tags?post=25816873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}